Speed Testing Tools Don’t Reflect Google’s Ability to Pre-render & Cache AMP...
When displaying AMP pages, Google is able to pre-render and cache them directly from the search results, which saves the time typically spent retrieving the initial HTML to get the rendered version....
View ArticleNoticably Slower Page Speed Affect Rankings
Page speed mostly affects websites in search which are very slow. You probably wouldn’t see a ranking difference between sites which are reasonably fast, but you might if there is a noticable...
View ArticleUser Experience Speed Metrics Affect Rankings
The page speed metrics Google uses to rank pages is based on a real user’s rendered experience, not simply the fetch time of a page. The post User Experience Speed Metrics Affect Rankings appeared...
View ArticleCore Web Vitals are weighted equally across all industries and website types
Neither the type of website nor industry vertical will alter how much weight is given to Google’s Core Web Vitals metrics. The post Core Web Vitals are weighted equally across all industries and...
View ArticleTechnical SEO factors also contribute to content quality determinations in...
John is keen to clarify that both technical SEO and content quality are extremely important. When it comes to the quality of content, Google is looking at more than just the text on a page. Additional...
View ArticleSEO improvements based on CWV metrics take about a month to show results
Google’s Core Web Vitals look at data that is delayed by around 28 days. This means that any significant page speed improvements you make on your website will typically take about a month to show up in...
View ArticleEven significant speed improvements may only have a subtle impact on visibility
John warns users not to expect significant rises in visibility from speed improvements alone. This is true even if the speed goes from very slow to very fast in a short space of time. Given the...
View ArticleRemoving AMP pages requires caution but shouldn’t have a direct impact on SEO
John confirmed that as AMP is not a ranking factor, removing AMP pages shouldn’t have a direct impact on SEO. However, users should consider the potential knock-on effects caused by a drop in page...
View ArticleThe desktop Page Experience roll-out is unlikely to cause immediate or...
As page experience rolls out as a ranking factor on desktop, John is keen to clarify that the weight it holds will largely mirror what’s seen on mobile. If it’s clear that a page is the best result for...
View ArticleCore Web Vitals metrics are weighted toward the pages with the most traffic...
Google’s Core Web Vitals (CWV) metrics are typically looked at through a sample of traffic to the overall website. Therefore, it’s the pages on your site that get the most visits that will contribute...
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